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Six Ways to Protect Yourself From Identity Theft
How Much Risk Are You Willing to Take?
On Giving Up

On Giving Up

    Lousy market conditions make people lose interest in investing.  It can seem so "useless" when profits are so slim or infrequent and losses occur.  The market conditions us like slot machines condition us.  But the slot machines are trickier.  They want you coming back so they provide intermittent reinforcement in the form of occasional paybacks.

    But, the market doesn't care whether we come back or not. When -- like chickens in a lab experiment -- some investors don't get enough bucks for trying (like a chicken getting a pellet for pecking), they are inclined to lose interest. This takes the form of giving up on the stock market, giving up on systems, or giving up on investing by accepting guaranteed yields so low that financial goals cannot possibly be met - decisions made with more fear than information. 

    But at Hepburn Capital Management, we aren't chickens. We're bulls or bears, depending upon market conditions -- and cool during frustrating times when the market is going nowhere fast.  Logical, unemotional decision making is just one of the reasons people hire us.


Quotes that should have been From US News:

George Bush on his supposed inexperience”  Remember, amateurs built the ark, and professionals built the Titanic.”
  • 	CIA Director George Tenet, on terrorists:  “Forgiveness is up to God, Our job is to arrange the meeting.”
    	
  • 	President Bush on academic excellence:  “The closest I ever got to a 4.0 in college was my blood alcohol level”
    	
  • 	The IRS Commissioner:  “A fine is a tax for doing wrong.  A tax is a fine for doing well.”
    	
  • 	The public on the IRS:  “Did you notice that if you put the word the and ‘IRS’ together it spells ‘theirs’?”